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go to market strategy examples
22, Nov 2023
TAM SAM SOM Calculation: How It’s Done in 2023

In the fast-paced world of startups, understanding the market landscape is crucial for success. The TAM SAM SOM calculation framework has long been a guiding light for entrepreneurs, helping them navigate the vast ocean of potential customers. In 2023, the calculation of Total Addressable Market (TAM), Serviceable Addressable Market (SAM),…

becoming antifragile
15, Nov 2023
How to Set Up Your Business to Become Antifragile

Background: For a business to become antifragile, one of the most important concepts you could ever learn is the concept of bounded rationality. This indeed unlocks a plethora of mental models you can use for your business growth, let me further highlight one of the concepts that changed my way to understand the…

14, Nov 2023
What is the next frontier in customer service automation?

Background: Happy customers are repeat customers. Customer service automation is the key. In the dynamic landscape of business evolution, automation has emerged as the cornerstone of efficiency. It unleashes a multitude of possibilities beyond the familiar realms. This blog delves into the uncharted territories of automation. We seek hidden gems…

ai and automation strategy
13, Sep 2023
How To Implement a Winning AI and Automation Strategy 2023

I’ve been hanging out in chatrooms, talking to some automation experts, completing AI certificates on #LinkedInlearning, and reading great content that I received about creating a winning AI and Automation strategy. Your AI and Automation Strategy Let’s talk about #Automation… One of my favourite automation experts is Ed Axe. He runs an agency…

business model vs revenue model
7, Aug 2023
How To Build It: Business Model vs Revenue Model. What You Need To Know.

As Startup Founders or people working in the Startup Ecosystem, you probably heard the terms Business Model vs Revenue Model used in conversations. And you probably had the impression that there are one and the same. I can understand that. To ensure I got the “facts straight” on this topic,…

VC Pitch Deck
6, Aug 2023
How To Write A VC Pitch Deck That Investors Will Love

What I mean by a VC PITCH DECK is one that is up to the standard that a VC investor would expect to receive. Even if you are not yet raising external capital, or raising a small round for friends, family and angel investors, it pays to do the work…

startup investor platform
30, Jul 2023
How to find the right startup investor platform without overpaying

Startup Investor Platform. In the context of this blog, we are approaching this from a Startup’s perspective, i.e., a platform that can be used by a Startup that needs to raise capital. Introduction: As a startup founder seeking to fuel your business venture, one of the most daunting tasks you…

investor-ready
25, Jul 2023
Your business readiness assessment. Do it right. Secure investors now. Be happy.

A business readiness assessment, or as I call it, an “investor-ready check”, is an essential preparation step that every Startup should take before they begin investor outreach. What is a business readiness assessment? This Blog is written with one specific kind of business in mind. Startups. Therefore, my criteria for…

dilution
20, Jul 2023
Navigating Dilution: Strategies for Preserving Equity in Startup Fundraising

Welcome to another blog in this series about Startup Fundraising. Dilution of the Founder’s equity share is a natural outcome if the Startup grows into a Unicorn or Decacorn company. I’m an accomplished angel investor with exit experience and have faced the dilution dilemma in every company I started and…

SAFE
19, Jul 2023
SAFE: How To Build A Progressive Fundraising Strategy Using SAFE Notes

Introduction: Welcome to my blog, where I’ll guide you through the art of building a progressive fundraising strategy using a SAFE (Simple Agreement for Future Equity). As a startup fundraising specialist, I understand the challenges entrepreneurs face when seeking funding from angel investors and venture capitalists. In this post, we’ll…