Go to market strategy examples can be found all over the internet. As a startup founder, your job is to know which “free” resource is also “valuable”! If you try to implement a go-to-market strategy for a SaaS business and you follow a transactional business model, for example, your business will fail…
Let’s have a closer look at some Go To Market Strategy Examples
“Scaling growth before having product/market fit is the fastest way to kill your startup.” – Sean Ellis, regarded as the father of “growth hacking” and former head of growth at Dropbox, Eventbrite, & LogMeIn.
A go-to-market strategy is all about crafting a custom growth plan that works for you to get new customers at scale.
With 72% of products failing to hit their revenue goals, the odds are not in your favor. It’s a high cost of failure too, as companies wasted $260 billion in the United States alone. The right go to market strategy examples will allow you to form a plan that will help you navigate these choppy waters, get predictable growth, and avoid expensive mistakes.
Most companies utilise go to market strategy examples when they create a plan, when:
- Crafting a new product
- Growth isn’t where you want it to be
- Entering a new market
- Buying another company
Note: smart founders find it valuable to revisit the GTM strategy every year to increase team alignment and focus.
For a more complete analysis of the do’s and don’ts of the Go-To-Market Strategy, I recommend you read this post.
What should I include in my go to market strategy examples based framework?
One of the most common errors I see startups make is they fail to get the fundamentals right (or they never revisit them).
To set up your got to market strategy examples based framework correctly, you should have already taken the following action steps:
Include this in your strategy framework
- A list of all possible growth channels, and what success looks like in each
- A score of each channel that’s based on the impact, confidence, and ease of success. After scoring each channel, you will prioritize them from highest to lowest
- An idea of what it takes to get success in each channel
- How much money and time you will invest in each channel
- Who will do what tasks, and the deadlines for the project
These seven growth channels are the most scalable, but harder to get traction
- Virality
- Network effects
- SEO
- Paid ads & PPC
- M&A
- Sales
- Business development/partnerships
About the author
James Spurway is an Angel Investor, Mentor, Advisor, Speaker, former Commercial Pilot, and Author who specialises in raising debt and equity capital. He strives to model diversity, equity, and inclusion in the founders he agrees to invest and work with. He has paused his angel investing activity to focus on raising his first US$ 50M venture capital fund, which will invest in startups that can accelerate the achievement of net zero emissions. James spent the past 33 years living in Hong Kong, Vietnam, Germany, Switzerland, Monaco, the USA, Thailand, the Philippines, Singapore, and Australia, his country of birth. In that time, he started 10 businesses, exited from seven, shut down two, and kept one. He has invested in a total of 50 startups since 2001 and had six successful exits.