Six (6) Check Points That are Key Indicators of Business Health
1. Vision & Value Proposition (The "Why"):
This is the core idea, the problem you’re solving, and the unique value you offer. It’s the foundation upon which everything else is built.
Are You Still Relevant?
The market changes constantly, and startups that fail to adapt get left behind.
- Who are your top competitors today? Have new players entered the space?
- Is your value proposition still strong? Are you solving a real pain point?
- Are you keeping up with industry trends? Are you aware of new customer initiatives?
2. Product/Service & Execution (The "What" and "How"):
This encompasses the actual offering, its development, and the operational processes required to deliver it effectively.
Operational Efficiency – Doing the right things vs Doing the things right
- Automation & Technology Use: Are manual processes slowing you down?
- Supply Chain & Logistics: Are operations cost-effective?
- Workflow Optimisation: Are tasks being duplicated unnecessarily?
3. Customers & Market (The "Who"):
Understanding your target audience, their needs, and the broader market landscape is crucial for survival and growth.
Are You Delivering Real Value?
- Net Promoter Score (NPS): Do customers recommend your brand?
- Churn Rate: Are too many customers leaving?
- Customer Support Metrics: Are complaints increasing?
4. Team & Culture (The "Who Else"):
The people you surround yourself with and the environment you create are critical for execution, innovation, and long-term success.
Do You Have the Right People?
- Employee Engagement Scores: Are your team members motivated?
- Turnover Rate: Are key employees leaving?
- Skill Gaps: Does your team have the expertise needed for growth?
5. Finance & Sustainability (The "How Much"):
Managing resources, achieving profitability, and ensuring the long-term financial health of the business are essential.
Are Your Numbers Healthy?
- Burn Rate & Runway: How long can you operate without additional funding?
- Profit Margins: Are you making money, or just breaking even?
- Customer Acquisition Cost (CAC): How much does it cost to get a new customer?
- Lifetime Value (LTV): Is your LTV significantly higher than your CAC?
- Revenue Growth Rate: Are you growing at a sustainable pace?
6. Growth & Scalability (The "What Next"):
Planning for expansion, adapting to change, and strategically positioning the business for future success or potential sale.
Is Your Growth Sustainable?
- Conversion Rates: Is your website converting visitors into customers?
- Lead Generation Effectiveness: Are your marketing efforts bringing in quality leads?
- Brand Awareness: Are people talking about your startup?
Are You Ready for What’s Next?
- Do you have a clear vision for the next 3-5 years?
- Are you prepared for economic shifts or industry changes?
- Is your exit strategy defined? (IPO, acquisition, etc.)
Order your 6-Point Business Health Check today and enjoy the peace of mind that comes from knowing that you’ve left nothing to chance!
You can get back to being awesome!
This process will put you in a strong position with regard to your peers (competitors) and also provide the discipline and finish needed to stand out in the crowd if and when you go to market to raise capital.
What you’re getting is an accumulation of my 35 years as an entrepreneur starting, scaling them to 8 figures in sales, and selling seven (7) global businesses and investing in 75 more.
What you’re investing in return is US$ 149.00 and a few hours of your time.
I’d say that’s a bargain!
Prior to payment, and me taking you on as a client, you need to complete and submit this self-assessment form regarding where you stand on the 6-Point Checklist.
Once you submit that to me, you can complete the check-out procedure using this link or the payment button below.
If I receive the form submission but not the payment, I’ll email you the payment link.
Once you checkout I’ll send you the Calendly link to book our first working session.
It takes me a few hours to analyse your response and prepare talking points. It usually takes slightly longer for us to go through the results and for you to decide on what course/s of action you will take and for me to provide feedback on early results.
