Frequently asked Questions

What is it you actually do, and how do Startups benefit?

My main superhero power is understanding how to raise external capital from Angel, Venture Capital, Corporate, or Family Office investors. However, before I can make an offer to assist a Startup to raise capital, I have to assess their readiness.

To achieve that aim, my team and I need to:
– review their Pitch Deck
– review their Financial Model
– review their Business Model
– review their Minimal Viable Product (MVP)
– review their Team
– review their Traction (KPI’s)
– review their Milestones

All of the above reviews comprise what we call an Investor-Ready Check.

Founders may not realise that there are certain milestones that a Startup needs to achieve before the investors I have in my network would be willing to invest.

Do the Startups have to pay for your team and you to review their Pitch Deck, Financial Model, Product MVP, etc.?

Yes. I run a small team and this is all they do. The amount I ask the Startups to pay covers their time only. I don’t make a profit. Prices do vary according to the amount of work needed, but as a guideline, they are as follows:
– Pitch Deck review – providing written feedback on suggested changes US$97.00
– Financial Model review – providing written feedback on suggested changes US$149.00
– Business Model review – providing written feedback on suggested changes US$97.00 
– Minimal Viable Product (MVP) review – providing written feedback US$97.00
– Team review – providing written feedback  US$97.00
– Traction and Milestones review – providing written feedback US$97.00
– Bundled price for all US$497.00
– If it is deemed better to start from scratch,  we use Upwork Freelancers who charge US$500 for a new pitch deck, and US$1,500 for a complete, Venture Capital standard Financial Model with 5 years of projections and a CAP table

If a Startup does have an acceptable Pitch Deck and Financial Model and anything else that is needed to start investor outreach, what are the next steps and how much does it cost?

The Fundraising process takes anywhere from six months to one year to complete in the current environment. I only will get involved if the amount being raised is a minimum of US$500K, which would be considered a pre-seed round, and will have to be obtained 100% from friends, family, and angel investors, as it’s too small for a venture capital investor to get involved. My preferred target is a US$1.5M – US$3M seed round. The amount you try to raise is dependent upon the valuation that can be asked for your company at the stage you are at. I can provide a company valuation, based on what I know about how venture capital investors calculate it.

So the next steps are:
1. Meeting to discuss expectations. If a Founder/s have an unrealistic view of the company’s valuation (CAP Value) and how much capital they want/need to raise, the discussion ends there and I can’t help them anymore.
2. If agreement about the CAP Value and the target amount to be raised is reached, and if the amount to be raised is at least US$500K, I will make an offer to lead the Fundraising effort.
3. As remuneration, therefore, I will normally receive a small amount of equity in the company (less than one percent), along with a success-based fee on the amount of capital my connections invest. The success fee component is usually 5%.
4. After consultation with your legal advisor, agreements are signed.
5. I create a call list of investors that invest in solutions in your sector/vertical.
6. My team and I start an outreach campaign designed to get investors to book a call with you (the main Founder/CEO).
7. It’s critical to secure a lead investor, before other investors will follow.
8. Once a lead investor and a handful of early adopters are committed, securing the remainder becomes easier.
9. Once the target starts to be achieved, the focus turns to deploying (using) the capital, and my role becomes one of advisor to the CEO on how to manage the investor relationships so you can hopefully use the same investors in the seed round or even the series A round that will follow if all goes well.

Do you have any free resources that could be useful for a Startup Founder?