Who Should Read This Blog?
CEO’s of companies that already generate sales revenue
CEO’s of companies that are ready to scale
CEO’s of companies that need to raise US$ 1M-5M
CEO’s whose main problem is a lack of time
Who Won't This Blog Help?
CEO’s of a company that has already raised at least US$ 5 Million from professional and institutional investors in a previous round
CEO’s who “Understand Fundraising” and think it’s the kind of thing that you can fit in, in between their main daily activities
“The harder I work, the luckier I get” – Samuel Goldwyn
Does This Sound Like You?
Many clients have told me that their life as an entrepreneur and business owner can sometimes feel like they are in a scene from Jumanji! You know, you’re standing in the middle of wildly swaying and run-down rope bridge. Below you there is a sheer drop onto a jagged rocky outcrop that’s surrounded by croc-infested water. Ahead the landscape looks inhospitable, shrouded in dense fog, too quiet, eerie. You notice there are some planks missing between you and the other side of the bridge, and when you look back to where you came from, it feels safe, welcoming, familiar…? You’re faced with a decision. Press forward into uncertainty and possible danger or turn around and head back to safety.
Another way of summing it up is the quote from John A. Shedd “A ship in harbour is safe, but that is not what ships are built for.”
The fact that you’re attending this webinar means that you’re on that bridge…you’ve sailed your ship out of a safe harbour and into the open ocean.
The question is…”Are you going to press forward, or return to safety”?
Are you seeking fresh capital to keep your business going while you regroup after the ravages that 2020 inflicted on you, or are you seeking fresh capital to seize a once in a lifetime opportunity to use the solid foundation you’ve created to build a business and brand that will dominate for generations to come?
Let’s do a quick reality check. I want you to read these questions below and note your answers to yourself.
- Is your product or service something you are passionate about, something that enhances people’s lives, something that benefits your community, and yet you aren’t reaching enough people?
- When you think about raising capital from investors, do you feel a bit overwhelmed at the information overload and contradicting advice?
- Do you feel like you could 2X+ your sales if you could tap into capital that was patient, and came with expert advice and help?
Would You Like To Change That?
How many people reading this blog post answered “yes” to one or more of the questions in the previous section?
Now, here’s a follow-up question. How many of you reading this right now have a competitive streak in them?
To become or remain competitive, a lot of us have sought outside help at some stage.
When we wanted to look “ripped” or compete in a Triathlon or a Spartan Challenge event we enrolled in those strength and conditioning classes or hired a personal trainer.
Some of us took it a level further and hired a dietary coach.
When we wanted to improve our golf handicap, we bought a bunch of lessons with our local Golf Pro.
And when we wanted to perform better in our role as CEO, we may have sought help to improve our mindfulness, our public speaking skills, our culture and team-building skills etc.
That’s because we knew we had a deficiency in a particular area.
What happens when we think we know something, but we don’t?
Confusion, self-doubt and stress!
For a majority of CEO’s, raising capital is something they think they know or think they should know how to do. In most cases, they don’t.
Therefore, I ask you this, if Fundraising fell into the category of – “something I don’t have experience in or something I really need to become an expert in fast”, what would you do? I’m willing to bet that most of you would say – “get help”.
When you realise how valuable your time is, and that your daily focus must be on activities that you’re an expert on and make money for the company e.g., closing deals, it makes sense to get help on activities that don’t make money and that you aren’t an expert on, e.g., Fundraising.
Fundraising is my expertise, which is why I want to share an opportunity at the end of the webinar which will allow you to get the capital you need without giving up weeks or months of your valuable time.
If You Attend My Bulletproof Fundraising Webinar - You Are A Winner Just For Showing Up!
Compelling Reasons Why This Will Help Solve Your Most Pressing Pain Points:
- You’ll leave this webinar with crystal clarity about the challenges and pitfalls of Fundraising
- And take away a high-value email template
- You can then follow a step-by-step “how-to” guide
- Or consider my “DIY” resources that you can customize
- If you prefer to focus on your business and get help on this
- My “DFY” solution will let you keep control yet delegate the work
This is just one example of the power of my 5-Step System:
- Your investor “Pitch Deck” will make or break your chance to get funded.
- Investors use a template to “grade” your pitch deck, just like our reports and presentations used to get graded by teachers when we were at school or college.
- They will ask themselves a series of questions about each section and then rank each topic out of 5 for example, 5 being the highest score.
Typical sections would be:
- Target market
- Problem or need
- Team, Board, Advisors
- Competition vs Competitive Advantages
- Revenue Model
- Strategy: Key expenses/time efforts
- Exit opportunity
- Investment terms
- Strategic values (to the investor’s existing portfolio)
Therefore, if you don’t understand the grading rubric investors use, and the form and substance they expect to see you present information in your Pitch Deck, you have zero chance (apart from sheer dumb luck) of being selected for further consideration.
In the example above, if they gave you a score of 48-60 you might get invited on a call. If they have a lot of potential target investments, they might set the bar higher and only follow up with teams that score 55-60.
You may think you are the best “deal closer” since Zig Zigler, but that does not count for anything if you never get the chance to do an in person or video “pitch”.
The first investor due diligence checklist I received, which I needed to complete before they would even consider reviewing my business plan, was 110 questions long.
I know of cases where CEO’s and their teams have gone through 20-30 changes to their investor presentation / marketing material, and still didn’t present the right data in the right format in the right order to be compelling.
And I’ve known several companies that had millions of dollars in sales, yet still went bankrupt.
It takes some companies 12 months to finally secure the capital they need to expand. What’s that worth to you? What is the opportunity cost of that? Now think again. What if you run out of cash in the meantime, what then?
Look, to me it’s a simple equation.
If you can turn the capital raised into 2X + in sales and associated levels of profit in say the next 12 months, you would be mad to postpone that 12 months by a further 6-9 months, because you wanted to use the “trial and error” method of raising capital.
Having said that, I respect Founders and CEO’s that are in a position where they can afford to take their time on the raise and feel like they would benefit from gaining first-hand experience.
I have worked with clients on hundreds of Fundraising campaigns over the years.
To find out if I believe I can help them, and to give them a chance to get to know me a little better, the first step we take together usually involves me conducting a half-day assessment of your company operations. This is a mini-factfinding exercise in which I have conversations with you and key members of your team that will likely be involved and gather marketing/fundraising material you have created for the campaign.
The deliverable is a short report which I usually am able to prepare and send within a week of doing the assessment.
That report will focus on key aspects of a successful Fundraising strategy such as:
- Category – what category you fit into in potential investors minds, and which investor pools (groups) you should target
- Process – how many investors do you need to target, where should you get these from, how should you make contact, time frames for each stage, legal documents needed, message content, marketing plans and budget, fundraising milestones and how to use them in PR etc
3. Pitch Deck (if you have a Pitch Deck – is it up to speed – and if not – what areas need to be fixed)
- Presenting – what questions to expect if you get asked to present, and how to prepare for such meetings etc.
I’ll also tell you if I have the time, connections and desire to work alongside you on the Fundraise and add value by taking over some of the production tasks, giving you access to my investor database, sending initial investor emails to my connections and then following that up with phone calls.
If after the assessment and report phase I don’t believe I can achieve the desired results by being involved in the Fundraising, I’ll send you some additional templates and data which you will find useful if you take the DIY route.